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Your Neighbourhood One-stop Store, Offering Fun and Convenience
DFI operates the leading global convenience chain 7-Eleven in Hong Kong, Macau, Guangdong province and Singapore, with a network of nearly 3,000 stores. The cornerstone of its business is to provide customers with 24-hour convenience, seven days a week. In addition to everyday essentials, 7-Eleven provides own-brand ready-to-eat products, as well as a wide range of convenient services. It has also started to collaborate with well-known brands to launch unique collectibles and pre-order programmes, enabling customers to buy exclusive products that are not normally available in convenience stores. As Hong Kong’s biggest coffee network, it not only offers 7CAFÉ products in more than 600 stores, but has also opened three 7CAFÉ+ Pop-Up Stores, introducing a brand-new experience and items to its customers.
Remarks
The Group operates stores in Hong Kong, Macau, Singapore and Guangdong Province under license from 7-Eleven Inc. Many of the 7-Eleven outlets are run as franchises, which is a successful and mutually beneficial model between the Group and local entrepreneurs.
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Heartfelt, Simple, Tasty Food from 7-Eleven's Own 7-SELECT
7-Eleven offers customers an ever-growing choice of tasty options under its own brand 7-SELECT. The retailer’s own brand since 2018, it is based on the principles spelled out on its packaging: “heartfelt, simple and tasty”. More than 300 products have been added to the range in the past three years, many of them sourced from Japan or made in collaboration with well-known brands.
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Quality and Value at Hong Kong's Largest Coffee Chain
7-Eleven’s 7CAFÉ offers great tasting, freshly brewed coffee made from 100% arabica beans at an affordable price. Since October 2022, while continuing to source its beans from Brazil, Honduras and Indonesia, 7CAFÉ has ensured they are 100% Rainforest Alliance Certified, so customers can enjoy the same great taste while contributing to a more sustainable future. It is available in more than 600 stores in Hong Kong, making it the city’s biggest coffee network. It has also opened three 7CAFÉ+ Pop-Up Store.
