DFI Retail Group is excited to share a remarkable success at the Retail Asia Awards 2025, where our teams were recognised across 17 categories. These awards reflect the breadth of the Group’s work across formats and markets—from health and beauty to convenience, food, home furnishing and digital—and our ongoing focus on delivering better everyday experiences for our customers.

Health and Beauty

• • Health & Beauty Retailer of the Year: Guardian Malaysia
  • Health & Wellness Initiative of the Year: Guardian Malaysia
  • Supply Chain Innovation of the Year: Guardian Malaysia
  • Influencer Marketing Campaign of the Year: Guardian Singapore
  • ESG initiative of the Year: Mannings Hong Kong
  • In-store Customer Experience of the Year: Mannings Hong Kong

Convenience

• • Convenience Store of the Year: 7-Eleven Hong Kong
  • Retail App of the Year: 7-Eleven Hong Kong
  • Convenience Store of the Year:  7-Eleven Singapore

Food

• • Supermarket of the Year: Wellcome Hong Kong
  • E-commerce Team of the Year: Wellcome Hong Kong

Home Furnishing

• • Integrated Campaign of the Year: IKEA Hong Kong
  • Marketing Initiative of the Year: IKEA Taiwan
  • O2O Customer Experience of the Year: IKEA Taiwan

Digital Innovation

• • Loyalty Programme of the Year: yuu Rewards Club Hong Kong
  • Digital Initiative of the Year: DFI Digital Team
  • Digital Transformation of the Year: DFI Digital Team

This recognition is a proud moment for the DFI teams—and a reflection of the creativity, commitment and collaboration across the Group.