In 2023, we celebrated our esteemed awardees with an exclusive three-day incentive trip in vibrant Hong Kong. This trip allowed our awardees to unwind, rejuvenate, and connect with peers who share their unwavering commitment to excellence.

During the trip, participants visited Pokfulam Farm, the origin of DFI Retail Group. They also visited stores of our different banners, explored and exchanged on the latest strategies and development of each banner. These activities not only reflected the spirit and values of our company but also strengthened the bonds among our awardees, fostering lasting friendships.

The highlight of this celebration was the prestigious Living Our Values Award dinner, where we gathered to honor the dedication and positive impact our awardees have made within the organisation and beyond. This event provided a valuable opportunity for team members, leaders and mentors to acknowledge the remarkable contributions of our awardees.

We are incredibly proud of our team members and the achievements celebrated through LOVA. These initiatives exemplify our commitment to fostering a culture of recognition and inspiration at DFI, reinforcing our shared values and vision for the future.