To kick off the new year, 7-Eleven is continuing to innovate the customer experience with the opening of a brand-new Concept Store at Kai Tak, one of Hong Kong’s newest leisure and entertainment destinations. Building on our foundation of everyday convenience, the store combines a refreshed retail space with more ways to browse and shop – creating a true place of discovery for trendy collectibles and pop-culture finds.

The Kai Tak Concept Store also marks the debut of 7-Eleven’s largest dedicated zones for popular collectibles and blind boxes, idol merchandise and gacha-style collectible card machines, created to match the interests of a new generation of customers. From fan-favourite IP character merchandise to best-selling blind boxes and the latest trendy items, the store brings together a wide mix of products in one place – offering fans and collectors plenty to explore.

A new Pet Zone also debuts at the Kai Tak Concept Store, offering a wider range of pet products and foods to meet different needs. The store also features 7-Eleven favourites including Tsat Jai Sik Dong and 7CAFÉ, where customers can enjoy great-value, high-quality coffee alongside popular Hong Kong-style comfort foods such as siu mai, fish balls, lo mein and Hong Kong milk tea, plus new limited-time items. From everyday convenience to on-trend bites, the Kai Tak store is set to become a new go-to spot for the next generation of food lovers.

Kai Tak Concept Store Debuts 7-Eleven’s Largest-Ever Collectibles and Blind Box Zone – A New Hotspot for Trendy Finds
The Kai Tak Concept Store brings 7-Eleven’s innovation to the forefront, with a fresh new retail experience designed for fans of collectibles and pop culture. For the first time, the store features 7-Eleven’s largest-ever dedicated zone for popular collectibles and blind boxes, complete with display cabinets and showcase boxes that let customers browse trending IP series at a glance and easily pick out their favourite pieces.

The new store gathers a wide mix of fan-favourite characters and collections, including Sho-Chan, Chiikawa, Joguman and mofusand. It also introduces SANRIO 1st-generation and 2nd-generation support bags, adding even more choice for collectors. With a broader and more varied range across plush figures, bag charms, stationery, lifestyle items and everyday accessories, the Kai Tak Concept Store aims to become a go-to destination for trendy collectibles. To mark the opening, a selection of limited-edition anime lucky bags will also be available in store, so fans can kick off their haul in style.

Collectible Card (Gacha) Zone – 12 Machines Now In Store
To match the new generation’s love of fresh experiences that feel surprising and share-worthy, the Kai Tak Concept Store features a dedicated Collectible Card (Gacha) Zone, with 12 card machines now available in store. The line-up includes three idol-themed machines and nine machines themed around popular IP characters, giving customers an easy, fun way to try their luck and enjoy the thrill of the draw.

The zone also offers store-exclusive limited-edition collectible cards featuring highly popular IP characters such as mofusand, Cardcaptor Sakura, Ojamajo Doremi, and LuLu the Piggy. Whether you’re a serious collector or an idol fan, the Kai Tak Concept Store is packed with new finds waiting to be discovered.

To echo the major international entertainment events taking place nearby at Kai Tak Sports Park, the store also features a dedicated Idol Merchandise Zone. The zone brings together a selection of popular merchandise and photo cards from local and overseas idols, catering to a wide range of fan interests. This season, featured artists include Korean superstar G-Dragon, actor Lee Jong Suk, and trending K-pop girl groups aespa and MEOVV, inviting fans to show their support.

New Pet Zone Debuts at the Kai Tak Concept Store, Bringing More Pet Products and Foods In-Store
As one of Hong Kong’s most pet-friendly districts, Kai Tak’s new concept store also caters to the needs of pets, with a dedicated Pet Zone designed to support a wide range of daily needs. The new zone brings together three popular local pet brands, including a LIFETASTIC pet cake counter for special moments with pets, a dedicated Q-Pets shelf offering dry food, wet food and snacks, and a selection of pet wellness products, including Wai Yuen Tong’s pet health range.

Together, the Pet Zone offers more choices for both cats and dogs, supporting their diet and wellbeing in one convenient stop.

7-Eleven Kai Tak Concept Store Information
Store address: Shop M3-007, G/F, Kai Tak Mall 3, Kai Tak Sports Park, Kowloon City, Kowloon, Hong Kong
Opening hours: 7:00am – 11:00pm