7-Eleven has officially opened its new concept store in Causeway Bay, breaking away from traditional store designs and putting customer experience firmly at its core. Pioneering a new era of convenience, the store is built around three pillars: innovative retail design, digital-first technology and a more diverse fresh food experience. The result is a modern, optimised shopping environment that reimagines what a convenience store can be.

This concept store marks a significant milestone in 7-Eleven’s journey toward shaping the next generation of convenience retail. It transcends traditional boundaries, focusing on the evolving needs of today’s customers while embodying the brand’s commitment to constant innovation. Featuring sleek, contemporary design, integrated smart technologies and distinctive fresh food options tailored to Hong Kong’s vibrant ready-to-eat culture, the store redefines convenience as more than speed and accessibility – it’s about delivering a unique and engaging experience. 7-Eleven’s new concept store sets a new standard and invites customers to discover a retail experience like no other.

Innovative Retail Design Offers a Breather in the City

Located in bustling Causeway Bay, 7-Eleven’s new concept store is more than just a place for quick shopping – it’s a place to pause, recharge after a workout or catch up with friends. It provides a haven where customers can slow down and escape the city’s fast pace.

In designing the store’s interior, 7-Eleven has completely reimagined the traditional convenience store, transforming the retail space into something fresh and inviting. Inspired by local icons like the historic Star Ferry, traditional trams and street mailboxes, the store uses green – a colour deeply woven into Hong Kong life and central to 7-Eleven’s brand identity – as its primary palette. Various shades of green, paired with soft lighting and natural daylight, create a clean, vibrant and welcoming atmosphere.

Every detail is designed to enhance the shopping experience. Shelves are set at diagonal angles rather than straight rows, adding visual depth and a sense of spaciousness. This thoughtful layout encourages customers to browse, discover new products and enjoy small moments of joy in everyday life.

Digital-First Technology Elevates the Customer Experience

7-Eleven’s new concept store exemplifies the brand’s forward-thinking spirit, becoming the first in Hong Kong to replace traditional shopfront windows with multi-purpose transparent display screens. These screens provide real-time updates on the date, time, weather and next-day forecasts – and even suggest products based on changing weather conditions. This blend of service and digital innovation enhances the store’s appeal and creates a striking visual identity that draws customers inside.

Inside, dynamic digital screens showcase the latest promotions and menu updates from 7CAFÉ and Tsat Jai Sik Dong with lively, animated content, further elevating the overall shopping experience. To better serve 7-Eleven App users, the store has also expanded its EasyCollect zone, allowing customers to enjoy seamless, queue-free shopping and convenient pick-up at any time of day.

A More Diverse Fresh Food Experience: Debut Collaboration with Local Brand Master Ngan and Exciting Made-to-Order Hong Kong Favourites

Today’s customers seek not only convenience but also freshness, unique flavours and food experiences worth talking about. 7-Eleven’s own brand, Tsat Jai Sik Dong, is dedicated to constant innovation, expanding its range to cater to modern grab-and-go lifestyles. At the new concept store, Tsat Jai Sik Dong unveils a larger, more advanced hot food counter that offers beloved Hong Kong classics – like siu mai, fish balls, stirred noodles and Hong Kong-style milk tea – alongside exclusive new items available only at this location.

For the first time, Tsat Jai Sik Dong has partnered with renowned local brand Master Ngan to introduce exclusive crossover dishes. Highlights include the flavourful Minced Pork Stirred Noodles, Master Ngan’s signature Beef Offal Stirred Noodles and Beef Offal Instant Noodles and Satay Beef Tripe Stirred Noodles. These new creations deliver vibrant colours, enticing aromas and rich flavours, offering customers a taste reminiscent of Hong Kong’s beloved street-side eateries. The store also offers classic local snacks like Five-Spice Beef Offal, the iconic Hong Kong-style Tea Egg and a must-try Hong Kong-style Soup Noodle Breakfast Set—all guaranteed to satisfy any craving.

The store also features a new Made-to-Order Hong Kong-Style Delicacies series, serving freshly prepared local favourites. Standouts include the Pistachio Flavoured HK-Style Egg Waffle and Hazelnut Cocoa Flavoured HK-Style Egg Waffle, both featuring a rich egg aroma and generous fillings. The store also introduces a new Made-to-Order Sandwich Series, including the Thick Egg Sandwich, Thick Luncheon Meat & Egg Sandwich and Chicken Breast & Egg Sandwich for those seeking higher-protein options.

Another standout feature is 7-Eleven’s own brand, 7CAFÉ, offering premium-quality coffee at exceptional value. 7CAFÉ’s exclusive coffee blend has won a Gold Medal at the International Coffee Tasting Awards (IIAC)—often called the “Oscars” of the coffee world—and is certified as Specialty Grade by the Specialty Coffee Association (SCA) and the Coffee Quality Institute (CQI). Created under the guidance of the China Champion of the World Coffee Roasting Championship, the beans are freshly roasted in Hong Kong to preserve their unique aroma and deliver almond and herbal notes, rich complexity and a smooth, lingering finish.

The store also serves an array of innovative drinks popular with younger customers, including 7CAFÉ’s signature fruit coffees, fruit teas and bubble milk teas, inviting everyone to discover new and exciting flavours. With its diverse selection of authentic Hong Kong snacks and specialty coffee, the new 7-Eleven concept store is emerging as a vibrant destination for modern food lovers.

The new 7-Eleven Concept Store fully embodies the brand’s identity, enhancing recognition inside and out. It brings together innovative customer experiences, digital services, and distinctive local fresh food, helping shape a new culture of convenience for the next generation. At 7-Eleven, convenience is no longer just about ease – it’s a multi-faceted, innovative experience.

The 7-Eleven concept store also incorporates sustainable elements, featuring eco-friendly tables made from 14,876 recycled wooden chopsticks, effectively reducing carbon emissions by approximately 724 kgCO₂e. By introducing these sustainable tables, the store hopes to encourage customers to slow down and enjoy their meals amid the city’s fast pace, while also raising awareness of environmental protection and demonstrating 7-Eleven’s commitment to sustainability.

As Hong Kong’s largest convenience retail network, 7-Eleven remains more than a service provider – it’s a trusted neighbour woven into the fabric of daily life. The new concept store in Causeway Bay stands as a testament to 7-Eleven’s mission to continually redefine and elevate the convenience experience for today’s and tomorrow’s customers. The 7-Eleven concept store has officially opened in Causeway Bay and warmly invites everyone to come and discover a truly unique 7-Eleven experience.

7-Eleven Concept Store Information:

Store Address: Shop G, G/F, Pun Tak Building, 478-484 Lockhart Road, Causeway Bay, Hong Kong
Opening Hours: 24 hours