Featured Topics
05 Sep 2025
4 mins read
Over the past decade, Hong Kong’s overall consumer prices have risen by more than 20%¹. Food prices have increased by an average of 3.1% a year¹, and in the first half of 2025 the Composite CPI was 1.7% higher year on year² – pushing up household living costs. With the brand mission “Always Fresh, Always Value, Always Here for You”, Wellcome has launched its Everyday Value price-lock from 5 September, fixing low prices on 100 everyday essentials. The initiative spans fresh food and groceries – including vegetables, meat, bread, eggs, milk and more – with savings of up to 40%. Selected fresh items will also come in larger packs at no extra cost, so customers get more for the same price. This Everyday Value price-lock represents a dedication to customers, highlighting Wellcome's unwavering commitment to bringing customers great value and high-quality fresh food. We hope to work with Hong Kong residents to combat inflation and save more on daily groceries.
Locked low prices on everyday essentials – save up to 40%
Wellcome’s Everyday Value locks in low prices across meat and seafood, pantry staples (rice, cooking oil and noodles), dairy and eggs and vegetables, as well as personal care and household items. In its first cycle until 31 October, selected products are now up to 40% off. Customer favourites include no-hormones-added chilled yellow chicken, Polish no-hormones-added mid-joint wings, Red tomatoes, Nongshim Shin Ramyun (Korea), CP fresh large eggs (Thailand), Kowloon Dairy fresh milk, Bertolli olive oil, Meadows bathroom tissue and the Colgate Cushion Clean toothbrush twin pack – giving shoppers even more choice.
Real savings families can feel
For a typical three-person household, a basket of 13 everyday favourites – tissues, toothpaste, milk, meat, fresh vegetables, olive oil and more – would cost only around $570 under the price lock, saving over $500). Over a year, that could add up to as much as $6,100* — that’s real, everyday value customers can feel.
*Based on purchasing the selected bundle once a month, saving $515.5 each time.
All Everyday Value items are locked at their designated low prices until 31 October 2025 in its first cycle — a stable low-price commitment for customers. Wellcome will continue to provide a variety of fresh food and daily necessities based on customer feedback, lock in low prices, and continue to serve the community by staying close to their needs.
Fresh produce Extra Value Packs – Same price, more per pack
Within Everyday Value, selected fresh produce now comes in Extra Value Packs – same or even lower prices with more per pack – so you get more for your money. Items include marrow melons, potatoes, tomatoes, carrots, French beans, onions, garlic and ginger.
HK-style design with unique Chinese calligraphy by local artist
Wellcome has partnered with local, 1990s-born calligrapher “巫墨筆歡” (Momography House), who wrote the Everyday Value campaign title in original ink-brush calligraphy. The crafted strokes capture the Everyday Value spirit – underscoring Wellcome’s confidence in the initiative and its determination to keeping prices down and bringing great savings for customers. The name and design concept of "Everyday Value" are inspired by local culture, using popular everyday language and colours full of Hong Kong sentiment to embody Wellcome's brand mission of being rooted in Hong Kong and serving the community and the general public.
Selected offers are not available on Wellcome Online, Market Place Online or yuu Online. Discounts apply on a single-receipt basis. Quantities are limited and available while stocks last. Selected items are available at selected stores only. Offers are subject to terms and conditions. Product images are for reference only.
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