Rising Cost of Living Pressures

Across Hong Kong, post-pandemic weaker economic growth has placed increasing strain on household budgets. Customers face greater uncertainty in managing daily expenses and maintaining access to everyday necessities. In this environment, affordability and predictability are critical to supporting household wellbeing and financial confidence.

Enhancing Affordability to Customers

Supporting customers’ ability to manage essential spending is central to DFI’s approach to customer value creation. As a neighbourhood supermarket deeply embedded in local communities, Wellcome plays a key role in helping customers navigate cost pressures while continuing to meet their everyday needs with confidence.

Providing Price Stability on Everyday Essentials

Wellcome introduced the “Everyday Value” price lock initiative in 2025 to reduce uncertainty around daily shopping by offering stable pricing on frequently purchased fresh food and grocery products. By helping customers better manage daily expenses during periods of rising costs, the programme supports household financial resilience while demonstrating how customer centric commercial strategies can contribute to social sustainability and long-term trust.