7-Eleven Hong Kong’s ‘Grounds to Green’ coffee grounds upcycling programme has received a Bronze Award in Corporate Social Responsibility at the PR Awards Asia Pacific—one of the region’s most prestigious awards recognising excellence in communications.

The programme brings a circular system to life by transforming used coffee grounds from 7CAFÉ stores into fertiliser, growing pesticide free produce, and ultimately creating 7-SELECT ready to eat products. By making this regenerative loop visible and verifiable—from waste to finished food—it goes beyond sustainability messaging to demonstrate real, scalable impact while building trust with the public.

This recognition highlights how communications can play a meaningful role in building credibility—translating complex systems into something people can see, understand and take part in through everyday choices.

7-Eleven Hong Kong is proud to bringing the concept to life and driving its impact at scale.