7-Eleven Hong Kong turns 45 this year. Under the theme "Always Here, Made for More!" the brand is marking the milestone with a series of celebrations that are fun, local, and full of surprises.

7-Eleven 45th Anniversary Theme Stores: Hong Kong's Neon Signs and Minibus Plates, Brought to Life

Last month's revival of Hong Kong's very first 7-Eleven store in Happy Valley struck a chord with many. The classic "Red House" design drew a steady stream of visitors, many of them coming to see a piece of the city's past. Building on that response, 7-Eleven has created two more 45^th anniversary theme stores, each drawing from a different piece of Hong Kong's craft heritage. Neon signage and classic minibus plates take centre stage, worked into the exterior design of each store and turning them into new photo hotspots.

The 7-Eleven 45^th Anniversary Mong Kok Theme Store centres on neon signage, with every piece handcrafted by local neon artisan Master Wu Chi-kai. The signs incorporate brand touchstones – "45^th Anniversary," "Open 24 Hours," and "Your Neighbourhood Store" – alongside details specific to the area: mahjong tiles, goldfish street motifs, and a key design referencing a nearby old-school locksmith, paired with the phrase 「成就解鎖」– "Achievement Unlocked." Playful, but rooted in the neighbourhood.

Minibuses are part of daily life in Hong Kong, and Tsuen Wan – one of the city's main minibus hubs – is no stranger to the destination plates that guide them. The other 7-Eleven 45^th Anniversary Theme Store in Tsuen Wan takes its cue from these classic plates, with Hong Kong's last hand-lettering minibus plate craftsman, Master Mak Kam-sang, creating a series of plates in the traditional red-and-blue calligraphy style. In place of destinations, the plates feature 7-Eleven staples – onigiris, Slurpee, and stirred noodles – written in the same style as the city's transit signs. A convex mirror is mounted on the exterior wall, a nod to the car parks that dot the neighbourhood and a ready-made photo spot.

7-Eleven has always been close by. These stores reflect something the brand genuinely values: the textures of Hong Kong life, and a commitment to keeping them alive for the next generation.

Store Addresses:
7-Eleven 45^th Anniversary Classic "Red House": 15 Wong Nai Chung Road, Happy Valley
7-Eleven 45^th Anniversary Mong Kok Theme Store: 99 Argyle Street, Mong Kok (next to Sincere Podium)
7-Eleven 45^th Anniversary Tsuen Wan Theme Store: 22–26 Chuen Lung Street, Tsuen Wan