Multi-year partnership brings trusted, science-led wellness solutions to Guardian and Mannings customers across the region.

DFI Retail Group (DFI) and leading UK health and wellness retailer Holland & Barrett (H&B) today announced a strategic, multi-year partnership to expand access to trusted, preventive health and wellness solutions across Asia.

The partnership combines Holland & Barrett's 155-year heritage in wellness and science-led product innovation with DFI's regional retail scale and deep customer insights, delivered through its health and beauty brands Guardian and Mannings.

The launch comes as Asian consumers increasingly seek preventive, personalised and evidence-based approaches to wellbeing. Together, DFI and H&B aim to redefine accessible and trusted wellness retail in the region by integrating high-quality products with expert guidance through trusted channels. 

Under this exclusive agreement, DFI will serve as H&B’s distribution partner across several markets in Asia, starting with Singapore and Hong Kong, with rights for distribution across the wider region over the coming years.

This collaboration marks a significant milestone in H&B’s international expansion strategy and reinforces DFI’s long-term ambition to become Asia’s Trusted Advisor for Wellness by delivering more holistic and personalised wellness solutions to customers across the region.

Customers can expect a curated range of science-led wellness products, including H&B’s vitamins and supplements and nutritional solutions focused on areas such as immunity, gut health, sleep, beauty-from-within, and healthy ageing.

The products will be available in-store and online, alongside personalised health guidance supported by professional in-store advice, and technology-enabled wellness services, including AI-powered skin and scalp assessments provided by Guardian and Mannings.

The partnership officially launched in Singapore this month, with H&B products available through selected Guardian Singapore stores and the Guardian Singapore app.

Additional market launches across Asia will be rolled out in phases over the coming years.