GNC will re-establish standalone store presence in Singapore and DFI's Guardian Singapore marks a new distribution channel for GNC in Asia

DFI Retail Group (DFI) and GNC, the global leader in science-backed health and wellness, today announced a strategic partnership to deepen access to high-quality science-backed health and wellness solutions in Singapore. This builds on a successful two-decade long collaboration between DFI and GNC in Hong Kong, one of GNC's largest markets in Asia, with extensive distribution through its standalone stores and DFI's health and beauty brand, Mannings, and strengthens GNC's presence in Singapore through a multi-year channel retail model. 

Under this expanded partnership, DFI will now also serve as GNC's exclusive wholesaler, distributor and franchisee in Hong Kong, Macau and Singapore. DFI will provide comprehensive sales, marketing, distribution and logistics services, ensuring convenient consumer access to GNC's extensive portfolio of science-backed health and wellness products through DFI's Guardian Singapore. Singapore marks the next phase of collaboration between DFI and GNC in Asia.

Demand for dietary supplements in Singapore continues to rise, with the market projected to grow at a CAGR of 9.5% from 2025 to 2030 according to Grand View Research. This growth is driven by a health-conscious and rapidly aging population, heightened focus on wellness, immunity and mental health and a proactive nationwide approach to preventive care, presenting a substantial opportunity for growth.

GNC has a long-standing history in Singapore, where it established strong consumer trust through its science-backed products, knowledgeable in-store guidance, and commitment to supporting health and wellness journeys since 1997. With over five decades of experience in Singapore, DFI's Guardian is the country's trusted advisor for wellness, offering holistic preventive and personalised health and wellness solutions. Together, DFI and GNC's combined expertise will deliver a compelling and differentiated health and wellness proposition for consumers in Singapore.

Beginning in Q4 2026, customers in Singapore can expect a curated range of science-backed wellness products from GNC, including vitamins, minerals and sports nutrition. These products will be available in-store and online through Guardian, as well as exclusively at GNC's standalone stores, with locations to be announced at a later stage.