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Scott Price is the Group Chief Executive of DFI Retail Group, bringing over 30 years of experience in retail, logistics and consumer packaged goods sectors globally. He began his career with The Coca-Cola Company in Japan where he continued through various leadership roles across Asia. In 2002, Scott joined DHL Express as President in Japan before advancing to Chief Executive Officer for Asia Pacific in 2005 and Chief Executive Officer for Europe in 2007.
From 2009, Scott led Walmart’s Asia business from Hong Kong overseeing operations across the region. He relocated in 2014 to the United States to take on a global leadership role, managing Walmart’s global sourcing as well as strategy, technology and real estate for the International Division.
In 2017, Scott joined UPS as Chief Strategy and Transformation Officer, responsible for strategic planning, Global Business Services and the company’s Advanced Technology Group. He was appointed Executive Vice-President, UPS International in 2020, overseeing all 220 markets outside the U.S.
In August 2023, Scott joined DFI Retail Group to lead the business. He also serves on the boards of Coles Group in Australia, The Consumer Goods Forum (CGF) and the World Retail Congress. Additionally, Scott is a co-sponsor of CGF’s Net Zero Coalition of Action, an initiative aimed at accelerating the reduction of greenhouse gas emissions within the retail and consumer goods industry.
Scott holds a bachelor’s degree in business administration from the University of North Carolina and earned both an MBA and a master’s degree in Asian studies from the University of Virginia.
Tom van der Lee was appointed Group Chief Financial Officer in October 2024, responsible for driving financial performance and strategies across the organisation.
With more than 20 years of experience in Asia, Tom has lived and worked in Thailand, Vietnam, Indonesia, Singapore and Hong Kong, giving him a deep understanding of the diverse markets DFI operates in.
Tom first joined DFI in 2016 and held various senior finance positions, including Finance Director Singapore, Finance Director for Southeast Asia, Finance Director Health & Beauty and Group Finance Director. In his most recent role, he was responsible for Treasury, Tax, Internal Audit, ESG Reporting, Property Insights and Finance Shared Services.
Prior to joining DFI, Tom spent 14 years with Royal FrieslandCampina in financial leadership roles across Europe and Asia.
Tom holds master’s degrees in financial management from Nyenrode University and in Finance and Control from Maastricht University. He also completed an MBA programme at the Kellogg School of Management in the United States.
Martin Lindström was appointed Chief Executive Officer of DFI IKEA in August 2021, overseeing the Group's IKEA operations in Taiwan, Hong Kong, Macau and Indonesia. He joined the Group in 2007 as General Manager of IKEA Taiwan, later becoming CEO of the Group’s IKEA business in 2010 and Group Director, IKEA in 2013.
Martin brings 30 years of experience with the IKEA business, including 20 years in the Asia Pacific region, and has held senior positions in Europe and Eastern Europe.
Curtis Liu was appointed CEO of Food in September 2024, overseeing DFI’s Food businesses across Hong Kong, Macau, Singapore, and Cambodia.
With more than 24 years of diverse retail experience in Chinese mainland and Taiwan, Curtis has a deep understanding of consumer preferences and effective merchandising strategies. From 2004 to 2013, he served as DFI's Merchandise and Marketing Director for Wellcome Taiwan, where he honed his skills in these areas.
In his recent role at JD.com, Curtis successfully integrated advanced technologies like big data and AI into the company’s supply chain operations, generating deeper customer insights and translating them into actionable, data-driven strategies. Prior to that, he held senior positions at Meicai and Walmart China, further expanding his expertise in omnichannel retail strategies, merging online and offline customer experiences, and data-driven customer analysis.
Yoep Man was appointed Chief Executive Officer of 7-Eleven in February 2025, overseeing a network of 3,400 stores across South China, Hong Kong, Macau and Singapore.
Previously, he served as Managing Director of Food in Singapore, driving growth for the supermarkets trading under Cold Storage, CS Fresh, Giant and Jason’s Deli as well as DFI’s fast-growing e-commerce segment.
With over 20 years in the food retail and FMCG sectors across Asia Pacific, Yoep has a strong track record in guiding growth in key Asian markets. Before joining DFI, he led the commercial strategy at Metro China while serving on its Executive Board. He successfully diversified the company from B2B to B2C channel and spearheaded its digital transformation.
Yoep also held key roles at Walmart China, including Chief Merchandising Officer and Chief Operations Officer for Sam’s Club, where he supported the growth of Sam’s Club through organic growth, new club expansion and e-commerce investments. He was also on Walmart China's Executive Committee and served as Global Officer.
Earlier in his career, Yoep spent over 12 years at SPAR, contributing to its expansion in China, Indonesia, Thailand, and Mongolia, ultimately serving as Managing Director in China. His extensive international experience equips him with diverse business landscapes and a commitment to drive sustainable growth.
Andrew Wong was appointed Chief Executive Officer of Health & Beauty in November 2023, overseeing Guardian and Mannings’ businesses across all DFI markets.
Andrew’s career spans from start-ups and the public sector to the business sector. He found his passion for business and entrepreneurship early on and has since been dedicated to driving businesses towards excellence, innovation and sustainability.
Previously, Andrew had served as CEO of Health & Beauty North Asia since 2021, managing Mannings’ businesses in Hong Kong, Macau and the mainland China. Before that, he was Group Chief Executive of Jardine Restaurant Group, overseeing the operations across Asia from 2018. He joined SSP Group in 2013 and was later appointed Regional Managing Director, responsible for developing the group’s multi-brand portfolio in Asia Pacific. Andrew also held various leadership roles at DFI and Pacific Coffee.
Beyond his corporate responsibilities, Andrew is the Chairman of MINDSET, a registered charity in Hong Kong founded by the Jardine Matheson Group, dedicated to making a positive and sustainable impact on mental health. He also serves as the Vice Chairman of the Hong Kong Retail Management Association.
Crystal Chan was appointed Group Chief Technology and Information Officer in July 2024, leading the development and execution of the DFI Retail Group's technology strategy to enhance operational efficiencies and customer experiences across operations.
With more than 20 years of international experience in technology, digital, and data, Crystal has worked across Australia, New Zealand, Asia, the Middle East and Africa. Early in her career, she gained experience in multiple industries, including banking, utilities, consumer packaged goods and charity. In 2004, Crystal joined Asahi Premium Beverages to transform their technology landscape in New Zealand, later moving to Australia in 2008. She joined DFI Retail Group in 2012, achieving significant milestones in leading comprehensive technology strategies, such as launching multiple major technology programmes, IKEA's digital transformation and yuu Rewards .
In 2022, Crystal joined British American Tobacco and relocated to Singapore in 2023 as the Regional Chief Information Officer, where she was responsible for the enterprise and digital technology strategy and services for more than 70 markets and global travel retail.
Crystal holds a bachelor's degree in information systems and operations management, a master's degree in management science and information systems from the University of Auckland, and a master's degree in organisational leadership from Edinburgh Napier University.
Ella Chan was appointed Group Chief Strategy Officer at DFI in April 2025. In this role, she oversees Corporate Strategy, Mergers & Acquisitions, Investor Relations, and Customer Insights. With over 20 years of leadership experience in global strategy, transformation and innovation in the retail and consumer sectors, Ella brings extensive experience to the position.
Prior to joining DFI, Ella served as Chief Strategy Officer at Landmark Group in the U.A.E. Before that, she spent over 10 years at Walmart, most recently as VP of Strategy and Regeneration, where she built high-performance teams and emphasised diversity, equity, and inclusion. She held key positions across the U.S., Chinese mainland and Hong Kong, notably driving double-digit sales growth and operational excellence at Sam’s Club.
Ella's achievements include pioneering digital innovations such as grocery home shopping apps and developing new retail formats tailored to consumer needs. With a proven track record of driving strategic clarity and operational execution, she has significantly contributed to business growth.
Ella holds degrees from The Wharton School, Hong Kong University of Science and Technology, and London Business School.
Erica Chan was appointed Group Chief Legal, Governance and Corporate Affairs Officer in December 2023. She is the company secretary and/or director for a number of DFI Retail Group subsidiaries. In her role, Erica oversees the Legal, Communications and Corporate Affairs, Sustainability, Group Technical, Risk management, Ethics and Compliance and Loss Prevention functions for DFI Group.
With more than 27 years of experience in retail, e-commerce, media, governance and regulatory compliance in the Asia Pacific region, Erica brings a wealth of knowledge to her role. Prior to joining DFI, she spent 12 years at Walmart, most recently as SVP, General Counsel and Chief Administrative Officer, Asia, where she oversaw all legal matters in Asia and managed the human resources and administrative functions for the Asia office. She was also a member of Walmart’s Global President’s Diversity and Inclusion Council. Before Walmart, Erica spent 13 years at Star TV Group as the General Counsel for Greater China and General Manager for Hong Kong.
Erica is a Hong Kong-qualified solicitor. She holds a Postgraduate Certificate in Laws from the University of Hong Kong, a Common Professional Examination certificate from the University of Sussex and Bachelor of Social Science in Government and Public Administration degree from the Chinese University of Hong Kong.
Wee Lee Loh was appointed Group Chief Digital and yuu Rewards Officer in April 2025, overseeing yuu Rewards, Retail Analytics, and Retail Media. He joined the Group in September 2023 as the Group Chief Digital Officer, where he has been driving the growth of the Group’s digital businesses.
Prior to joining DFI, Wee Lee held various senior management roles with Lazada Group, serving in both regional and country business roles across corporate development, innovation and general business management. As the CEO of Lazada Singapore, he led both the Lazada marketplace and Singapore’s leading online grocery Redmart, transforming the business towards growth and sustainability.
Wee Lee also held leadership roles in two Singapore-listed engineering and technology companies, leading strategy, corporate development and business operation roles across multiple locations. He led and incubated the growth of emerging new businesses in energy, infrastructure, robotics, automotives and AI-linked domains. Wee Lee began his private sector career as a management consultant with McKinsey and Company across Asia Pacific and has lived and worked in more than 10 countries.
Wee Lee holds a Bachelor of Arts majoring in Economics (Summa Cum Laude) from Cornell University and graduated as a Merrill Presidential Scholar. He also holds a Master of Arts majoring in Statistics from Harvard University.
Wee Lee is a non-executive independent Director at QAF Limited and an advisory board member of the Singapore Management University College of Integrative Studies (CIS).
Joy Xu was appointed Group Chief People & Culture Officer in August 2023, responsible for leading DFI’s People & Culture and operationalise its ambitious People & Culture Strategy across all functional areas, formats and banners in all markets.
Joy brings 30 years of international expertise in HR leadership roles across the globe, having worked in the US, China, UAE, Germany and Hong Kong. She previously held leadership roles at Procter & Gamble, PepsiCo, Sandoz (formerly a Novartis company) and Manulife.
Joy has received numerous international awards for her contributions to HR, including being named a Global Rising Star by Global Women Forum in 2007 and 2008. She was honoured with an HR Excellence award by World HRD Congress in 2010 and named one of the 501 Most Fabulous Global HR Leaders by the same organisation in 2020. In 2022, she received the Imergey Luminary Award and in 2024, she was named one of Asia’s Most Inspirational Women in Leadership by House of Rose.
Joy currently serves as a board director at LumiVoce Foundation Limited, a Hong Kong-based education charity supporting biodiversity learning through the arts.
Joy holds a bachelor’s degree in applied English from the South China University of Technology and a postgraduate degree in organisational leadership from Saïd Business School, University of Oxford.
With over 30 years of experience in the retail industry, Anna has built an impressive career with roles at Kmart Australia, Priceline Health & Beauty, and Guardian Malaysia. She dedicated two decades to the Australian market, gaining expertise in finance, buying, merchandising, and category management. For the past eight years, Anna has served as the Commercial Director in Malaysia, overseeing operations in both Malaysia and Brunei. She currently holds the position of Managing Director at Guardian Indonesia.
Anna’s leadership strengths lie in her ability to drive growth and adapt to evolving market trends. She excels at developing and nurturing talent, ensuring teams are well-equipped to meet business objectives.
Her executive acumen is marked by exceptional critical thinking skills, allowing her to navigate complex challenges with confidence and clarity.
Interpersonally, Anna fosters a culture centered on achieving results while maintaining a balance between a learning-oriented mindset and decisive action.
Naresh Kalani was appointed Managing Director of Guardian Singapore, overseeing the country’s leading health & beauty retail chain. With a customer first mindset, a strong omnichannel strategy, and a focus on team empowerment, Naresh has consistently delivered outstanding shareholder returns in multiple retail leadership roles over the past decade.
With more than 20 years of experience within Jardine Matheson, Naresh has held key leadership positions across the region, including Managing Director of Guardian Indonesia at DFI, and senior positions at Jardine Schindler Group and Jardine Cycle & Carriage. His career has taken him across Hong Kong, Indonesia, Singapore, Thailand and Malaysia, giving him deep expertise in diverse retail landscapes.
Naresh holds a degree in economics from the London School of Economics & Political Science and has completed an executive leadership programme at INSEAD.
Alex Liu was appointed Managing Director of Mannings in Hong Kong, Macau and China in 2024. He assumed this role after serving as the Managing Director of 7-Eleven Hong Kong and Macau starting in September 2019. Before that, Alex was the Store Change Director at North Asia Food, where he led improvement programmes for the supermarket and food business for a year.
From 2016 to 2018, Alex held the position of Sales and Operations Director for 7-Eleven Hong Kong and Macau, overseeing the operations of more than 950 stores in the region. Earlier in his career, he worked as the Operations Controller for Group Health & Beauty, where he made significant contributions to the development of operational standards and commercial initiatives for various regional health and beauty businesses.
Alex is also the Vice-Chairman of the GS1 Hong Kong Board and a member of the Executive Committee of the Hong Kong Retail Management Association.
Le Huynh Phuong Thuc has served as Managing Director of Guardian Vietnam since April 2019 , where she drives business growth and innovation in omnichannel retail.
With over 25 years of experience in the FMCG industry, Thuc has held senior leadership roles at Unilever and L’Oréal, specializing in marketing, commercial strategy, and general management. She is passionate about people development, sustainable business models, and brand-building, which have been central to her leadership style.
Thuc is committed to shaping Vietnam’s retail landscape with creativity and integrity, seamlessly integrating online and offline channels to meet evolving customer needs.
Priscilla Wu leads Guardian Malaysia & Brunei as Managing Director, overseeing more than 580 retail outlets across the two countries and driving strategic growth in the health and beauty sector. Appointed in November 2023, Priscilla brings a wealth of leadership experience from her distinguished career across multiple industries and regions within the Jardine Group.
Previously, Priscilla served as Group Head of Diversity and Inclusion at Jardine Matheson, where she developed and implemented the Group’s inclusivity strategy across all subsidiaries. Her general management career spans 21 years across five industries and six regions, including key markets such as Hong Kong, Singapore, and China.
Beyond her professional roles, Priscilla is an advocate for employee engagement and corporate social responsibility. She is also an executive coach in training, with a focus on leadership development.
Priscilla is an Associate Member of the Chartered Institute of Management Accountants (CIMA) and holds an undergraduate MEng (Master of Engineering) degree in Engineering Science from Oxford University, Balliol College.
Anushree Khosla was appointed Managing Director of 7-Eleven Singapore in 2024, where she oversees the business’s operations and strategic development, driving its success.
With over two decades of experience in general management, digital transformation, and e-commerce, Anushree played a pivotal role in launching and building the yuu Rewards programme for DFI, establishing it as one of the region’s most successful loyalty programme.
Before joining DFI, she held leadership roles at Asia Miles, AIMIA and American Express, where she spearheaded strategy development, CRM and loyalty consulting, and launched large coalition programmes across the Asia Pacific region.
Patrick Lui was appointed Managing Director of 7-Eleven Hong Kong and Macau in 2024, overseeing a networking of more than 1,100 outlets and a team of over 9,000 team members.
Since joining the company in 2014, Patrick has held key roles and headed both operation and commercial functions, where he drove improvements in efficiency and profitability. He has also overseen commercial functions for 7-Eleven South China and Singapore.
Before joining DFI, Patrick spent a decade at AS Watson Group, where he developed expertise in retail operations and strategy.
Patrick holds a Bachelor of Business Administration in Professional Accountancy from the Chinese University of Hong Kong and a master’s degree in Business Administration from the Hong Kong University of Science and Technology.
Charlie Bettencourt was appointed Managing Director for DFI Lucky Private Limited in January 2021 and oversees Lucky Supermarkets, Lucky Express and Lucky Mini stores across Cambodia.
DFI Lucky private Limited is a joint venture between DFI Retail Group and the Heng family in Cambodia and the company is the exclusively appointed importer, distributor and retailer of DFI Retail Groups wide range of Own Brands and private labels.
Charlie joined DFI in 2012 and pioneered the beauty-led Guardian Health and Beauty format concept in Ho Chi Minh City before fast expanding to Hanoi and other key cities in Vietnam. In 2015 he was then appointed CEO for Rose Pharmacy, a joint venture between DFI Retail Group and the Lim family which operated over 350 Pharmacy led Health & Beauty stores across the Philippines. Earlier in his career with DFI, he was also the Regional Operations Manager for Giant supermarkets covering peninsular and east Malaysia between 2000 and 2006.
To date his extensive retail career spans from start-ups, multi-format food retail and Health & Beauty stores to Wholesale centers and Multimedia retail in the past 36 years and in over 14 countries. He has an affinity and passion for working in emerging and developing markets where he is proficient in developing and executing fast growth and route to market strategies.
Darren Chan was appointed Managing Director of Food for Hong Kong and Macau in 2023, overseeing DFI’s food retail operations, which include brands such as Wellcome, Market Place, 3hreesixty, Olivers, and San Miu. He brings two decades of experience in retail and corporate finance to this role.
Since joining DFI in 2017, Darren has held senior leadership roles across Guardian, Cold Storage, and Giant in Singapore. Most recently, he served as Chief Operating Officer for Wellcome Hong Kong and Macau, where he spearheaded operational improvements and drove customer engagement.
Before joining DFI, Darren worked in corporate finance with Jardine Matheson, Walt Disney Company and Deloitte.
Darren holds a bachelor's degree in business from Swinburne University and has also completed the Executive Management Programme at the International Institute for Management Development.
Lim Boon Cheong (Mr. Lim) was appointed Managing Director of Food, Singapore. A highly respected and seasoned retail professional, Mr. Lim has decades of experience in strategic leadership and operational excellence. Since joining DFI Retail Group in 1994, he has played a pivotal role in shaping the company’s Food business in Hong Kong and Singapore.
Over the years, Mr.Lim has held multiple senior leadership positions at DFI, including Fresh Food Director, Chief Operating Officer and Chief Executive Officer of Cold Storage Singapore and Shop N Save. In these roles, he spearheaded initiatives to strengthen market positioning, enhance customer experience and grow market share. Under his leadership, Cold Storage has strengthened its reputation as a trusted household name in Singapore, adapting to evolving consumer needs and market dynamics.
Beyond Singapore, Mr.Lim has served as Chief Executive Officer of Hong Kong and Macau’s largest supermarket chain, which comprises Wellcome, Marketplace, Olivers, ThreeSixty and San Miu and as Chief Executive Officer of the convenience store network 7-Eleven South China, Hong Kong, Macau and Singapore, enhancing both formats’ operational efficiency and market presence.
Elliot Lee was appointed Managing Director of DFI IKEA North Asia in January 2024. With nearly three decades of experience at IKEA, Eliot has held leadership roles spanning retail, customer relations and logistics.
Elliot began his career at IKEA in 1997 and has since worked in both store management and corporate roles. After joining INGKA Group in 2025, he held roles such as Store Manager in Guangzhou and Shenzhen, and later served as Country Customer Relations Manager.
Elliot returned to DFI IKEA in 2014 and has since served as Market Director for IKEA Hong Kong and Operations Director for IKEA North Asia. His expertise in retail operations and logistics and customer experience has been instrumental in driving success across the region.
Fann Yuen was appointed Group Own Brand Director in 2024, overseeing DFI’s Own Brand programme across food, non-food, GMS and health and beauty categories for Health & Beauty and Food formats.
Beginning her career as a food technologist and transitioning into marketing and branding, Fann now leads DFI’s highly successful Own Brand programme. With more than 28 years of experience in brand marketing and procurement , Fann has worked at various FMCG organisations, including Nestle, Fonterra and Yeo Hiap Seng, across the Asia Pacific region before joining DFI in 2011.
Fann and her team have achieved record-breaking successes at DFI, including the launch of Meadows, the relaunch of Yu Pin King and Vitapet Own Brand Programme. With more than 1000 product launches and winning more than 300 international quality taste awards, Meadows has become DFI’s No. 1 brand, leading in many categories.
Resetting health & beauty Own Brand strategy to Mannings Guardian brand is another breakthrough that Fann brings to the health & beauty Own Brand programmes which leads to stronger brand value and customer trust, achieve lower costs through volume leverage & reduced production and stock days to drive higher profitability.
John Witt joined the Board in 2016 and was appointed Chairman in July 2024. He has been with the Jardine Matheson group since 1993, holding a number of senior positions. He became chief financial officer of Mandarin Oriental in 2000 and transitioned to Hongkong Land as chief financial officer in 2010. From 2016 to 2020, he was group finance director of Jardine Matheson. He was also a director of Mandarin Oriental and chairman of Astra’s Executive Committee until July 2024. John is chairman of Hongkong Land, Jardine Cycle & Carriage and Jardine Matheson Limited, and group managing director of Jardine Matheson. He is also a commissioner for Astra. He is a Chartered Accountant and has an MBA from INSEAD.
Scott Price joined the Board as Group Chief Executive effective on 1 August 2023. He has over 30 years of retail, logistics and consumer packaged goods sectors experience from around the world. Scott was previously the President, International at UPS, before which he was the executive vice president of global leverage at Walmart and was also the President & CEO of DHL Express in Europe. He started his career with the Coca Cola Company and held country business positions in various locations across Asia.
Tom van der Lee joined the Board as Group Chief Financial Officer in October 2024, having served in various senior financial roles within the Group since 2016. He is a Chartered Controller with extensive regional experience in the Asian retail and consumer goods markets. He previously held various finance director roles with FrieslandCampina.
Graham Baker joined the Board in July 2024. He was previously an executive director and chief financial officer of Smith+Nephew in the United Kingdom from 2017 to 2020. Prior to joining Smith+Nephew, he worked for 20 years for AstraZeneca PLC in a range of senior roles in the United Kingdom and internationally, including in Japan and Singapore, and then as chief financial officer of generic pharmaceutical company Alvogen. He is also the group finance director of Jardine Matheson Holdings Limited.
Dave Cheesewright joined the Board in 2021. He is a member of the Audit Committee of the Company. He is currently a non-executive director of Rapha Racing Ltd. He was the former president and chief executive officer of Walmart International.
Weiwei Chen joined the Board in 2021. She is the Chair of the Audit Committee of the Company. She is currently an independent non-executive director and a member of the audit committee and the compensation committee of LianBio and board senior adviser to Pharmplus. She was the former vice president and chief financial officer, China of Starbucks and chief financial officer, China Division of Yum! Brands.
Elaine Chang joined the Board in February 2025. She has over 30 years of experience across multiple geographies and industries, including semiconductors, hardware devices, digital content, e-commerce, cloud computing, and AI.
Christian Nothhaft joined the Board in 2021. He is currently the chair of Active Capital Partners Limited. He was the former CEO of Watsons Personal Care Stores, China and managing director of Fortress.
Gender Equality
We priorities gender equality by promoting diversity on its board with 38% of female members, fostering inclusivity.